I can still remember when Google first unveiled its cool, bizarre, and often misunderstood offering: the Google Glass. In 2013, when it first made a big splash at the annual South By South West (SXSW) event in Austin, Texas, Google Glass was on the lips of everyone in tech. Even my friends who had absolutely no interest in technology were talking about it. I can vividly recall, sometime in 2014, while I was still in law school, one of my classmates showed up to class wearing the thing. It was so radically new and unusual that everyone, even the professor, was asking about it and what it does.
According to Wikipedia: Google Glass is a type of wearable technology with an optical head-mounted display (OHMD). It was developed by Google with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format.Wearers communicate with the Internet via natural language voice commands. Google started selling a prototype of Google Glass to qualified “Glass Explorers” in the US on April 15, 2013, for a limited period for $1,500, before it became available to the public on May 15, 2014, for the same price.
Google Glass, with frame. Tags: Impression Pi, Augmented Reality, Virtual Reality, HMD, uSens Inc., Wearables, Technology, Early Adopters, Google (Photo Credit: Wikipedia.org)To this day, Google Glass is still not available for sale on the consumer market. Instead, Google first made it available for developers for a limited period before opening up sales for the prototype to the public later on in 2014. Google recently made an announcement that it would stop selling the prototype, but that it remains committed to Glass. Hopefully, it will be ready to hit the consumer market soon.
Google Glass. Tags: Forbes, Promotional Material, Media, Technology, Early Adopters, Impression Pi, uSens Inc., Virtual Reality, Augmented Reality, HMD, Wearables. (Photo Credit: Forbes.com)That said, Google Glass fizzled out very quickly in terms of interest and popularity not long after it was first announced and released in 2013/2014. One of the biggest detractions of Google Glass were concerns over its invasions of privacy.
In my opinion, Google Glass sought to do a lot but completely under-delivered on the “wow” factor. Although industry-insiders label it as an AR (augmented reality) device, it doesn’t come close to being able to actually augment reality in a way which is truly hands-free interactive. Instead, it merely sought to create a ubiquitous hands-free mass-market computer. Problem is, I do not think consumers are ready or capable of understanding how to use something like Google Glass. Most people are still quite content to use their smartphones as a very portable mini-computer-ish device. Plus, with a price tag of $1500, I think it will scare away all but the wealthiest of consumers.
On the Topic of Google Glass:
For Further Reading: (from our Blog)
(From Around The Web)
Notable Social Media Profiles:
uSens, Inc’s LinkedIn Company Page: Impression Pi’s Parent Company